About Money Nose

25+ years.
Focused on
your business.

Money Nose was founded by Paul Keene, a digital marketer since 1999. It brings that experience to a simple goal: helping businesses make better marketing decisions.

Paul Keene, founder of Money Nose
Paul KeeneFounder of Money Nose

Meet the founder

Experience behind the product.

Paul has spent his career finding customers, improving marketing and measuring what works. These are a few highlights from his work before Money Nose.

$3M to $20M ARR

Revenue growth at Shufti Pro

Where Paul was Marketing Director.

25+ years

In digital marketing

Since 1999, Paul has worked across search, content, paid marketing, analytics and leadership.

800+

Qualified leads a month

From an inbound marketing programme Paul built during his earlier career.

8 weeks

From idea to live business

Paul built and launched an AI-powered business, bringing the product, website and marketing together.

More about Paul and his experience →

Why Money Nose exists

A clearer answer to
“What should I do next?”

Whether you run a business or manage its marketing, your time and budget matter. You need to know where to focus and whether the work is making a difference.

Money Nose brings your website and search data together, ranks opportunities by impact and explains the next steps. You can review each recommendation and track what happens after you act.

See how Money Nose works →

Why “Money Nose”?

A name with a story.

When Paul lost his wallet in the garden, his Labrador Bertie found it. That moment inspired the name: Money Nose helps businesses find opportunities in their marketing.

Bertie, Paul's dog, lying on the grass wearing a leather hat

What we believe

Four simple principles.

Money first

See the impact, how sure Money Nose is, and the evidence behind an opportunity.

You stay in charge

Choose what to change and when to do it.

Proof, not promises

Review the evidence behind each opportunity. Money Nose checks the result of each change once there is enough evidence.

Independent

We do not sell ads or take payment for recommendations.

Money Nose is a trading name of Vindivo Limited, registered in England and Wales, company number 17149797.

Better marketing decisions.
Bigger opportunities.

Find out what to fix first, ranked by impact.