$3M to $20M ARR
Revenue growth at Shufti Pro
Where Paul was Marketing Director.
About Money Nose
Money Nose™ was founded by Paul Keene, a digital marketer since 1999. It brings that experience to a simple goal: helping businesses make better marketing decisions.

Meet the founder
Paul has spent his career finding customers, improving marketing and measuring what works. These are a few highlights from his work before Money Nose.
$3M to $20M ARR
Where Paul was Marketing Director.
25+ years
Since 1999, Paul has worked across search, content, paid marketing, analytics and leadership.
800+
From an inbound marketing programme Paul built during his earlier career.
8 weeks
Paul built and launched an AI-powered business, bringing the product, website and marketing together.
Why Money Nose exists
Whether you run a business or manage its marketing, your time and budget matter. You need to know where to focus and whether the work is making a difference.
Money Nose brings your website and search data together, ranks opportunities by impact and explains the next steps. You can review each recommendation and track what happens after you act.
See how Money Nose works →Why “Money Nose”?
When Paul lost his wallet in the garden, his Labrador Bertie found it. That moment inspired the name: Money Nose helps businesses find opportunities in their marketing.

What we believe
See the impact, how sure Money Nose is, and the evidence behind an opportunity.
Choose what to change and when to do it.
Review the evidence behind each opportunity. Money Nose checks the result of each change once there is enough evidence.
We do not sell ads or take payment for recommendations.
Money Nose is a trading name of Vindivo Limited, registered in England and Wales, company number 17149797.
Find out what to fix first, ranked by impact.